Social Media Growth Creator

About the Role

This is NOT a traditional social media management role.

We are looking for a Social Media Growth Creator who can build attention, grow an audience, and turn creative ideas into measurable organic growth.

The challenge is simple:

START → 30,000 FOLLOWERS → IN ONE QUARTER

We are not looking for someone to simply schedule posts, create Canva graphics, or maintain a content calendar.

We want a creator who understands why people stop scrolling, what makes them watch, what makes them share, and what turns viewers into followers.

Your job is not to "manage social media."

Your job is to CREATE MOMENTUM.
Key Responsibilities

1. Build a Growth Strategy

Develop an organic social media growth strategy focused on achieving 30K followers within one quarter.
Identify the right audience, platforms, content formats, trends, and growth opportunities.
Develop weekly and monthly growth experiments.
Continuously analyse performance and adjust the strategy based on results.

1. Create High-Performing Content

Generate original content ideas designed for reach, engagement, shares, saves, and followers.
Create short-form videos, reels, carousels, posts, hooks, and other platform-native content.
Develop strong hooks and storytelling concepts that capture attention within the first few seconds.
Repurpose one strong idea into multiple content pieces and formats.
Experiment with different creative styles, topics, formats, and posting strategies.

1. Drive Organic Growth

Identify opportunities to make content discoverable and shareable.
Monitor trends, memes, conversations, and emerging content formats.
Develop content around relevant trends without blindly copying them.
Test different hooks, CTAs, captions, thumbnails, formats, and publishing times.
Build strategies that encourage audience interaction and repeat engagement.

1. Analyse & Optimise

Track key metrics such as:
Follower growth
Reach
Watch time
Retention
Shares
Saves
Comments
Engagement rate
Profile visits
Follower conversion
Identify what is working and what is not.
Turn performance data into actionable content decisions.
Double down on winning content and quickly eliminate underperforming approaches.

1. Build an Audience, Not Just Followers

Understand audience behaviour and interests.
Develop content that creates a reason for people to follow and return.
Encourage conversations and community participation.
Help establish a recognizable content identity and creator/brand voice.
What We're Looking For

You should be someone who thinks:

"Give me the account. Let me grow it."

You don't need the longest CV.

You need proof that you can create attention.

We'd love to see evidence of:

A video that went viral
A rapidly growing Instagram/YouTube/LinkedIn/TikTok page
A campaign that significantly exceeded expectations
Content that generated exceptional engagement
A successful organic growth experiment
A brand/page that you helped take from 0 → traction
A spec campaign or advertisement that demonstrates your creative thinking
Content with strong reach, retention, shares, or follower conversion
Required Skills
Strong understanding of organic social media growth
Excellent content ideation and storytelling skills
Strong understanding of short-form video
Ability to write powerful hooks and CTAs
Knowledge of Instagram, YouTube, LinkedIn and/or other social platforms
Understanding of social media analytics and performance metrics
Trend research and trend adaptation
Creative experimentation and A/B testing
Audience psychology and engagement
Basic video editing skills
Strong communication and execution skills

Bonus Skills
Copywriting
Personal branding
Community building
Influencer/creator collaborations
Graphic design
Motion graphics
SEO/social search optimisation
Paid social knowledge
Experience growing a page from zero
Performance Expectations

The primary objective is:

30,000 organic followers in one quarter

However, we will not evaluate success based on follower count alone.

We will also consider:

Reach → Watch Time → Engagement → Shares → Profile Visits → Follower Conversion → Audience Quality

We care about real audience growth, not purchased followers, bots, or artificial engagement.

What You'll Get
100% creative freedom
Remote working
Opportunity to experiment with new ideas
Direct collaboration with the team
Freedom to test, fail, learn and iterate
Opportunity to build a high-visibility portfolio
Potential to transition into a full-time opportunity based on performance

If you can demonstrate that you can genuinely build and grow an audience, there is significant scope to take on a larger role within the team.

Application Process
Your Portfolio Is Your Application.

NO PORTFOLIO = NO CONSIDERATION.

Instead of sending only your CV, show us what you've created.

Please share:

Portfolio / social media profiles
Examples of your best-performing content
Any pages/accounts you have helped grow
Performance metrics where available
A brief explanation of your role in the growth
One example of a failed experiment and what you learned from it
Who Should Apply?

This role is ideal for:

Social Media Creators
Content Creators
Growth Marketers
Social Media Strategists
Content Strategists
Creator Economy Professionals
Digital Marketers with strong organic growth experience
Freelance creators who have demonstrated measurable results

If you are passionate about creating content, understanding audiences, testing ideas, and turning attention into growth — we want to hear from you.

The challenge is 30K.

Can you make it happen?