Sales & Marketing
Business Development, Sales and Lead Generation
A Self-Paced Programme to Build a Predictable Pipeline and Win More Clients
10 lessons57m0 enrolledBeginner
What you'll learn
- Understand lead generation business development and sales.
- Identify ideal customers and generate quality leads.
- Qualify prospects and conduct effective sales conversations.
- Handle objections and follow up on proposals.
- Track sales performance and grow existing client relationships.
About this course
Learn how to identify ideal customers, generate leads, qualify sales opportunities, handle objections, and convert prospects into paying clients. This course covers practical sales techniques, proposal follow-ups, pipeline management, and strategies to grow existing client relationships.
Curriculum · 3 sections · 10 lessons
Business Development & Lead Generation
- Understanding Business Development, Sales and Lead Generation4m
- The Sales Funnel3m
- Ideal Customer Profile (ICP) & Lead Generation Channels4m
- Business Development, Sales and Lead Generation – Course PPT30m
Sales Process & Conversion
- Outbound That Earns Replies & Lead Qualification with BANT4m
- Consultative Selling: SPIN Questions3m
- Discovery Calls, Objections, Proposals & Closing3m
Pipeline Growth & Final Assessment
- Pipeline Metrics & Growing Existing Accounts3m
- Case Studies & 30-Day Action Plan3m
- Final Assessment—
Requirements
- No prior sales experience is required.
- Basic understanding of business and communication.
- Interest in learning sales and lead generation skills.