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    Marketing

    Content Marketing

    Learn to Create, Distribute, and Measure Effective Content

    10 lessons55m1 enrolledBeginner
    Content Marketing

    What you'll learn

    • Develop a comprehensive content strategy aligned with business goals
    • Identify target audience personas and map content to customer journeys
    • Master SEO best practices to drive consistent organic traffic
    • Create high-converting blog posts, email newsletters, and social content
    • Establish efficient content creation workflows and editorial calendars
    • Measure content ROI using key performance indicators and analytics

    About this course

    Learn the fundamentals of content marketing and understand how to plan, create, distribute, and measure valuable content. This course covers content marketing strategy, audience research, content formats, SEO, social media, email content, content distribution, content calendars, performance measurement, and practical case studies. By the end of the course, learners will understand how to build and manage a structured content marketing campaign.

    Curriculum · 4 sections · 10 lessons

    Content Marketing Fundamentals

    • Introduction to Content Marketing4m
    • Understanding Your Audience2m
    • Content Marketing PPT30m

    Content Creation & Distribution

    • Content Formats & Creation3m
    • SEO & Content Writing4m
    • Content Distribution & Repurposing3m

    Content Measurement & Optimization

    • Performance Measurement & ROI3m
    • Content Marketing Tools & Case Studies3m
    • Publishing Checklist & Key Takeaways3m

    Final Assessment

    • Content Marketing – Final Quiz—

    Requirements

    • No prior marketing experience needed
    • Basic familiarity with social media platforms and the web

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