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Email Marketing
Reach customers directly, one inbox at a time
6 lessons51m0 enrolledBeginner
What you'll learn
- Understand key email terms such as opt-in ,segment , open rate , CTR and CTA
- Follow the Collect , Send and Improve campaign cycle
- Choose the right type of email: welcome , newsletter , promotional or automated
- Segment your audience so each group gets the right message
- Write subject lines and emails that get opened
- Plan a simple 3-email welcome series
About this course
Learn how to build an email list, write emails people open, and measure results. A beginner-friendly course with a practice task.
Curriculum · 3 sections · 6 lessons
Email Marketing Basics
- Introduction, Key Terms and Why Email Works5m
- Email Marketing – Complete Guide30m
Audience and Content
- Types of Emails and Segmenting Your Audience4m
- Writing Emails, Subject Lines and a Welcome Series5m
Best Practices and Results
- Best Practices and Tools3m
- Measure What Matters and Key Takeaways4m
Requirements
- No prior marketing or email experience needed
- A computer or phone with internet access
- A business , brand or idea to practice on (optional but helpful)
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