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Performance Max, Set Up Right
A Step-by-Step Guide to Google Ads Campaign Setup & Optimisation
10 lessons1h 6m0 enrolledBeginner
What you'll learn
- Structure PMax asset groups for maximum conversion efficiency
- Configure audience signals and first-party data correctly
- Set up reliable conversion tracking and value-based bidding
- Exclude unwanted placements and manage brand safety
- Analyse PMax insight reports to scale winning creative assets
About this course
Learn how to set up and optimise Google Ads Performance Max campaigns, from conversion tracking and campaign goals to bidding strategies, asset groups, audience signals, and campaign launch. Understand how to monitor performance, avoid common mistakes, and follow a structured 30-day optimisation plan for campaigns in the UK and India.
Curriculum · 4 sections · 10 lessons
Performance Max Fundamentals
- Introduction to Google Performance Max4m
- Campaign Suitability & Conversion Tracking4m
- Performance Max, Set Up Right – Complete Presentation30m
Campaign Setup & Launch
- Campaign Goals, Bidding Strategies & Budget5m
- Asset Groups, Headlines, Images & Video3m
- Audience Signals, Search Themes & Campaign Controls5m
Monitoring & Optimisation
- Campaign Review & Launch Checklist5m
- Common Performance Max Mistakes to Avoid5m
- First 30 Days: Monitoring & Optimisation Plan5m
Final Assessment
- Google Performance Max – Final Assessment—
Requirements
- An active Google Ads account
- Basic understanding of digital advertising concepts
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